Case Study: Logo Development
Flora Bae Home
Establishing Roots for a New Business
Flora Bae Home is an artfully curated retail brand whose mission is to bring the community together, showcase local and handmade products, and highlight women-owned businesses. Designing their brand was all about creating a logo that would be as scalable as their business model.
The Mark
Designed to be timeless, versatile, and pretty enough to sit on a counter, this logo feels like home for both locals and summer tourists in Petoskey, MI.
Typography
The main wordmark’s elegant flourish nods at the company’s botanical roots, and the rustic accent type completes the house-to-home transformation.
Color Theory
Inspired by soft floral arrangements, these colors embody the owner’s elegant feminine touch.