Pita Inn Summer of Hummus

When Pita Inn had the opportunity to sell their hummus in Chicagoland Costcos, 2021 was branded as The Summer of Hummus. I created retro Innfluencer swag and executed a campaign that resulted in a doubled order from the big-box retailer. Deli packaging for their middle-eastern market, research-based menu design and van wrap concepts were also a part of this project.