Case Study: Identity Design
World Building
Breaking Through in an Event Crisis
Each year, the Visiting Artist, Scholar, and Designer (VASD) Program at Rocky Mountain College of Art + Design (RMCAD) brings innovative speakers to the Denver arts community. To launch their 2020/21 series theme, World Building, we designed a sleek identity and assets that allowed the series to thrive — even through a pandemic.
Logo
The subtle curves and structural elements of the text come together with portal-like elements in a badge that inspires other-wordly possibilities.
Typography
Our Swiss-inspired approach used a digitized version of Neue Haas Grotesk, Helvetica’s predecessor, as a nod to how history shapes future worlds.
Launch Strategy
We broke through the noise and kept our creative audience engaged with a workbook full of sketch prompts mailed to every subscriber.
With e-mails, social promotions, and blog content, we maintained our existing audience and expanded to reach new attendees. Our new approach increased RSVP’s by 50% and exceeded our in-person event attendance by 16%.
